THE OBJECTIVE of the platform was to combine mature content portfolio of EMEA’s Star Platform with the sports aspect of ESPN+ and Hulu’s live content experience. This platform was to run as a separate product to Disney+ in LATAM

MY ROLE - Representing Product Design & Experience, I led content art, design and localization strategy for the content launch portfolio. This included working with an array of Disney’s international team in the LATAM region as well as hiring and managing 3rd party vendors for the creation of product assets for launch and beyond. This effort focused on establishing and enforcing the strict product experience guidelines and aligning teams across, Content Operations, Programming, Legal, Studio’s and Marketing.